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hello@adherelabs.com · San Ramon, California · Serving clients across North America
Home / Industries / Roadside & Towing
03 — Roadside & Towing

An AI voice agent for roadside assistance that never sends a call to voicemail.

Breakdowns happen at 3am on a shoulder in the rain. The operator who answers first gets the job — and the motor club contract next year. We build the intake, location capture, dispatch and ETA communication that runs your board around the clock.

The operational reality

Dispatch is a queue that never stops arriving.

i.

Every call is urgent and every second is visible

Nobody calls a tow company casually. The caller is stranded, often on a shoulder, often at night, frequently frightened. They will call the next number in the search results within about ninety seconds of hearing a hold tone. One dispatcher can hold one conversation at a time, so during a storm or a pileup the calls that would have paid for the week simply ring out. This is not a staffing failure — it is a concurrency failure, and it is the single most expensive thing in the industry.

ii.

Location is the hardest field to capture

“I’m on the highway somewhere past the exit with the gas station.” Every wrong location is a truck sent to the wrong place, a wasted hour of a driver’s night, and a customer who cancels before you arrive.

iii.

The ETA call happens five times per job

The customer calls back. The motor club calls for a status. The shop calls about the drop-off. Every one of those calls occupies the same dispatcher who should be taking new work.

iv.

Drivers update the board when they can

A driver hooking a vehicle on an interstate shoulder is not typing a status change. Boards drift out of date, and dispatch ends up calling drivers to find out what dispatch is supposed to know.

v.

Motor club and insurance work has its own rules

Digital dispatches, acceptance windows, mandated status updates, per-program rate structures and documentation requirements. Miss the timing or the paperwork and you lose the job, the payment, or the contract.

vi.

Billing is where the margin quietly leaks

Cash calls, club invoices, insurance claims and fleet accounts each want different documentation. Photos, mileage and service codes get assembled by hand days later, and rejected claims sit unworked.

What we automate first

Answer, locate, dispatch.
In that order, every time.

01

24/7 emergency call intake

Twilio VoiceElevenLabsSMS

The agent answers every call on the first ring, including the six that land simultaneously during a storm. There is no hold queue. It stays calm, takes one question at a time, and gets the location before anything else. It also knows when to stop: injuries, fire, a live traffic lane, a child or animal in a locked vehicle, or any accident scene escalates to a human or to emergency services under rules you set.

  • Unlimited concurrent calls answered without hold time
  • Calm, scripted-for-crisis intake in natural voice
  • Hard escalation rules for injury, fire, hazard and accident scenes
  • Service type identified: tow, jump, lockout, fuel, tire, winch-out
  • Full transcript, recording and summary attached to the job
02

Location and vehicle capture

GPS link captureGeocodingSMS

Instead of asking a stranded driver to describe where they are, the agent texts a link that captures GPS coordinates from their phone with their consent, then reads the result back to confirm. When the link fails, it falls back to structured questions — highway, direction of travel, last exit, mile marker, cross street — and validates the answer against a map before a truck is committed.

  • Consent-based GPS capture by SMS link, confirmed back to the caller
  • Structured fallback questioning for callers without a usable link
  • Address validation and geocoding before dispatch
  • Vehicle details, drivability, keys, wheel condition and drop-off destination
  • Photos requested where they help the driver arrive prepared
03

Driver dispatch and status

Dispatch APIsn8nWebhooksSlack

The call becomes a job on your board automatically, with the right equipment class attached — flatbed, wheel lift, heavy duty, service truck. Assignment considers proximity, truck capability and current load. Drivers accept and update by text or a single tap so status changes do not require typing on a shoulder at night, and the board reflects reality.

  • Job created in your dispatch platform with full intake detail
  • Assignment by proximity, equipment class and current driver load
  • Low-friction driver accept and status updates by SMS or one tap
  • Automatic reassignment when a driver does not accept in time
  • Escalation to the on-duty supervisor for unassigned or stalled jobs
04

ETA communication and status inquiries

SMSVoiceStatus webhooks

The customer is told the ETA at dispatch, told again when the driver is en route, and told immediately if the estimate slips — before they call to ask. Inbound status calls are answered by the agent, which reads live job state rather than guessing. This is usually where operators recover the most dispatcher time in the first month.

  • Automatic ETA on dispatch, en route and arrival
  • Proactive notification when an ETA changes
  • Inbound status calls answered from live job data
  • Driver name and truck details sent to the waiting customer
  • Drop-off confirmation to the shop, dealer or fleet contact
05

Motor club, insurance and fleet workflows

Digital dispatch feedsAPIsPortal automation

Club and insurance jobs arrive through their own channels with their own acceptance windows and status requirements. We pull them into the same queue as your cash calls so the board is one board, push the mandated status updates back on time, and apply the correct rate structure per program rather than relying on someone to remember it.

  • Digital dispatches ingested into a single unified job queue
  • Acceptance and rejection handled inside the required window
  • Mandated status milestones pushed back to each program automatically
  • Per-program rate and coverage logic applied at intake
  • Fleet account rules, purchase orders and authorization capture
06

Billing, documentation and collections

StripeQuickBooksDocument workflows

When a driver closes a job, the paperwork assembles itself: call record, photos, mileage, service codes and signature packaged in the format the payer expects, then submitted or queued for review. Cash jobs get a payment link on the spot. Unpaid and rejected items get chased on a schedule instead of aging quietly in a folder.

  • Job documentation assembled automatically at close-out
  • Payer-specific invoice and claim formatting
  • On-scene payment links for cash calls
  • Aging, rejection and short-pay chase sequences
  • Sync to accounting with reconciliation reporting
Beyond automation

What we build and grow for dispatch operations.

An agent is only as good as the systems it plugs into. When your stack can’t support the automation, we build the stack.

02 — Build

Dispatch tooling and driver apps

Custom dispatch boards, driver mobile apps that work with gloves on and poor signal, customer tracking pages, fleet and dealer portals, and the integrations that tie club feeds, telematics, accounting and payments together.

Mobile · web · custom systems · integrations
03 — Grow

Local and emergency search demand

Instant AI response is worth nothing without inbound volume. We generate the demand your agents convert — highway-corridor and city-level local SEO, Google Business Profile, and paid campaigns for high-intent emergency searches.

Local SEO · AEO · Google Ads · call tracking
03 — Run

Managed dispatch desk

Agents handle the repetitive work. Trained people handle the exceptions, the escalations, and the judgment calls — as part of the same system. Overnight supervision, club account management and billing follow-up.

Dispatch support · back office · claims
Systems we work in

The stack a towing operation actually runs on.

We integrate what already exists — and build what doesn’t.

Towing dispatch platformsDigital motor club dispatchTwilioElevenLabsGPS & telematicsn8nMakeStripeQuickBooksHubSpotSlackGoogle Business ProfileWebhooksREST APIsOAuth 2.0
Honest outcomes

What changes, in plain terms.

Patterns from real engagements. No invented numbers — the specifics come in the audit.

i.

Concurrency stops costing you jobs

The pattern in a regional operator: no caller hears a hold tone again, including during a storm surge when a single dispatcher could previously take one call at a time. The recovered volume is usually the first thing owners notice.

ii.

Wrong-location dispatches drop

Consent-based GPS capture plus map validation removes most of the guesswork that sends a truck to the wrong side of a divided highway. Fewer wasted rolls, fewer cancellations before arrival.

iii.

Dispatchers stop answering status calls

Proactive ETA updates plus an agent that reads live job state absorbs the repeat inbound. Dispatchers get their attention back for the calls that actually require judgment.

iv.

Club compliance becomes automatic

Mandated status milestones go back on time because a system sends them, not a person under pressure. That consistency is what program scorecards measure and what contract renewals hinge on.

Adhere Labs has worked with roadside and towing operators including Alar, Towsider and Time4Tow on this class of problem. We describe the work; we do not publish client numbers we have not been cleared to share.

Common questions

What dispatch owners actually ask.

Can an AI really handle a caller who is stranded and upset? +

For intake, yes, and it does it consistently at 3am when a tired dispatcher would not. The agent is built to stay calm, ask one question at a time, and get the location first. It is also built to know its limits: an accident, an injury, a fire, a child or animal locked in a vehicle, or anything on a live traffic lane escalates to a human or to emergency services immediately under rules you define.

How does it get an accurate location from someone who does not know where they are? +

By not relying on the caller to describe it. The agent sends a link that captures GPS coordinates from the caller's phone with their consent, then confirms the result back to them in plain words. When the link is not usable it falls back to structured questions — highway, direction of travel, last exit, nearest mile marker or cross street — and validates the answer against a map before dispatch.

Does it work with our dispatch software and our motor club feeds? +

That is the core of the build. Calls become jobs in your dispatch system with vehicle, location, service type and drop-off attached, and motor club and insurance digital dispatches are ingested into the same queue so your board is one board. Where a partner offers no integration, we automate the portal steps around it and flag what cannot be safely automated.

Will this replace my dispatcher? +

It replaces the repetitive part of the job, not the person. Intake, location capture, status texts and ETA calls are the volume; deciding which truck goes where when three calls land at once is judgment. Most operators use it to cover nights and overflow so dispatchers stop drowning in routine calls and handle the hard ones properly.

What about the calls that come in while my dispatcher is already on the phone? +

Those are usually the most expensive calls you lose, and the agent answers all of them in parallel. There is no hold queue and no busy signal. During a storm or a multi-vehicle incident the difference is significant, because that is exactly when call volume spikes and your dispatcher is least able to pick up.

Our billing paperwork is the real bottleneck. Can that be automated? +

A large part of it. Once a driver closes a job, the system can assemble the call record, photos, mileage and service codes into the format each payer expects, submit or queue it, and chase what is unpaid or rejected. It will not resolve a genuine dispute for you, but it removes the manual assembly work where most of the delay and leakage lives.

Start here

Stop losing calls you never knew came in.

Thirty minutes with the people who would build it. We look at your call flow, your board, your club programs and your billing cycle, then hand you a prioritized roadmap.

Roadmap delivered · whether or not you build with us